12 Tips for Conversion Rate Optimization (CRO)

Developing a website and setting it up for optimum success is critical and a huge undertaking at the same time. No matter how much time, effort and money you’ve invested in your marketing tactics, poor conversion rate would lead to your business being hit massively.

Here, I’m going to review twelve crucial tips, which have the ability to give your business’s bottom-lime a boost.

What is conversion rate optimization (CRO) ?

A conversion stands for a visitor, who navigates to your website and takes specific actions that you want him/her to make. Actions can include a wide range of things – from downloading your app, and signing for your email newsletter, to making a purchase of your product or service – that adds to your bottom-line.

In the ecommerce realm, a good conversion rate is immensely important as it can make or break your business. Now, let’s delve into the twelve efficient strategies.

1. Track your conversion

Conversion rate optimization (CRO) involves one fundamental thing – tracking conversions effectively. If you wait to perform conversion tracking only when your website fails to convert enough, you would have probably lost hundreds of prospective leads by then already.

To avoid this, take the help of conversion tracking medium like AdWords to monitor how your marketing efforts are paying.

2. Optimize the forms

While a robust lead generation campaign is essential for any successful conversion strategy, optimization of forms is also equally important. Try to make the forms simple yet highly effective.

Focus on elements like colors, wording of the button, number of fields, inclusion of automatic filters etc and emphasize on quality over quantity.

3. Create a sales funnel

Often, what discourages a conversion is when you’re asking for it too fast. At times, people may just be browsing; they’re not in a hurry or ready to make a purchase (or signup) right now.

Ideally, you should focus on creating a sales funnel, develop trust, build relationships and prove the expertise of your brand, and then try to convert.

4. Develop trust

Often, conversion strategies don’t succeed due to lack of trust. A good strategy to make people trust your website is to provide third-party support. Things like testimonials, citations, source materials etc help you develop your website’s credibility.

Also, list a physical address, if possible, to make people believe that there’s actually a real organization.

5. Create urgency

People are usually more likely to convert when time is of essence. Add a countdown timer next to the checkout forms, registration pages and optins to develop a sense of urgency.

A case study performed by Conversion XL revealed that conversions increased over 300% when a combination of urgency strategies was used.

6. Use strong action words

Stay away from vague or weak phrases when creating your CTA. It should promote your intended action – move the visitors to your desired outcome. Some effective CTA words include Ending Soon, While Supplies Last, Members Only, or Exclusive Access, among others.

7. Understand your target audience

It’s absolutely crucial to understand your target audience if you want to boost your conversion rate. Often, a visitor comes to your site, clicks some links, or may reach your checkout page and then navigate away, thus making you lose your chance of conversion.

You can reduce this cart abandonment rate and increase your bottom-line by addressing a certain demographic.

8. Include a clear return policy

Unclear return policies are one of the biggest issues that restrict people from making online purchases. Unlike a brick-and-mortar store, where people can go back with the product, it can be difficult to return a product when it comes to websites.

Websites with a well-organized and clear return policy usually stand a better chance of having repeat customers.

9. Lower the distractions

No one wants to be distracted when he/she is browsing something engaging and interesting. The lesser distractions you’ve on your site, the more will be your chances of increasing your conversion rate.

Try to reduce unnecessary product options, irrelevant images, ads, and everything else that may distract your visitors from browsing your website.

10. Add live chat

Live chat tools enable quick connection with consumers and help them overcome any problem they may be facing in the conversion process. Ez Texting, a client of VWO, added live chat and experienced an amazing 31% increase in conversions. Apart from promoting conversion rate, it’s also a simple way to know consumer pain points and solicit feedback.

11. Perform A/B testing

It’s one of the best ways to check out the most effective promotional and marketing tactics of your website. Test everything from search advertising, sales emails to website design.

Well planned A/B testing can ensure an increase in your conversion rate and make your marketing strategies more profitable.

12. Make the conversion process simple

Your prospective visitors shouldn’t have to figure out where to click or how to buy from you. Instead, it needs to be self-evident and intuitive.

Some strategies include giving thorough guidance on what to do next, limiting the number of options, offering free shipping, and not forcing people to buy from you, among others.

Wrapping it up

Put simply, conversion rate is the lifeblood of any business. However, optimizing your conversion rate isn’t a quick process. You need to invest enough time and effort to do it. It’s not necessary to put all of these tips into action at once.

If you can select just one or a few from these for immediate implementation, you should be better off with the benefits.

So, do you want to take your conversion rate to the next level? Contact us today to see how we can help you attain it.

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